In 2021 we presented the brand new Lexus LX. The launch took place in Saudi Arabia in collaboration with Louder agency.
An event of this scale and media coverage turned out to be historical for this country, since Saudi Arabia is just beginning to open itself to the world and has not yet hosted such global premieres.
For this presentation, we prepared a multimedia pyramid inspired by local architecture, customs and traditions. The show was based on the meanings that make up the philosophy of the brand. Digital artists concentrated not only on the technical part, but also on the emotions that the new Lexus LX gives to its owner.