Nissan Patrol

2019

Nissan Patrol

2019

In September 2019, Nissan unveiled the new Nissan Patrol, a luxurious flagship SUV with premium design and enhanced on- and off-the-road capabilities. Sila Sveta was in charge of stage design and visual content for the world premiere in Abu Dhabi. It became the team’s first project in the UAE.

Nissan Patrol’s unique characteristics guarantee outstanding performance even in the most demanding driving conditions. Building upon the slogan ‘the Hero of All Terrain’, Sila Sveta created a dynamic visual sequence with the car driving through continuously changing landscapes, including deserts, forests, countryside hills, and modern city highways.  

The warm orange and yellow palette, paired with the futuristic blue color, dominated the visuals, representing the contrasting landscapes of the UAE deserts and cities. Sand and neon lights became key symbols of the past and the present, history and modernity, respect for tradition and cutting-edge technologies that came together in the new Nissan Patrol design as well as in the culture of the region. The show guided the audience from the very first Patrol released in 1951 to the latest generation of Nissan SUVs.

‘We found a visual metaphor for the car’s versatility — fast flip transitions in the video sequence and a complex setup with kinetic elements’, says Sila Sveta’s creative director Arthur Kond.

The visuals were synchronized to appear simultaneously on three screens: one large curved LED screen and two smaller rectangular ones in front of it. The smaller screens were placed on the rotary tables that moved during the show. They played a crucial part in storytelling, concealing and revealing the cars on the stage according to the script. This multi-layered setup in combination with graphics created a unique 3D effect for the audience.

‘It was our first project in the UAE. Nissan Patrol is an iconic car for the region. It’s the favorite automobile of the political elite and it just had the first redesign in 9 years. That’s why this presentation became such an important event, comments Sila Sveta’s producer Anastasia Lepikhova. Our show demonstrated the new design of the interior and exterior elements, such as the new front grille, rear lamps and bumper, the hood and the fender, as well as the console with Nissan Intelligent Mobility features’.

No items found.

Reviews

No items found.

project team

Creative Director Arthur Kond Producer Anastasia Lepikhova Art Directors Roman Kuzminykh, Anton Nguyen Supervisors Anna Rodionova, Andrey Viaznikov Concept Artists Tatiana Kazakova, Marina Mazina, Lizaveta Romanova, Veronika Boglay, Anastasia Nikiforova CG Artists Alex Filiagin, Vsevolod Kanishchev, Madina Fattakhova, Maria Borisenkova, David Moshashvili, Ivan Zakharov, Alexey Kornev, Evgeny Zernov, Pavel Morozov, Stella Ilchenko, Andrey Kuznetsov, Arthur Nizamutdinov, Evgeny Verkhovtsev, Margarita Raeva Production Director Denis Sidorenko Executive Producers Alexey Rozov, Alexander Us, Anastasia Filatova Music & Sound Design Monoleak

No items found.

Featured projects

Sasha Frolova x SILA SVETA | New Star Weekend 2024

Watch

More info

No items found.

Featured projects

Outline Festival 2024

Watch

More info

No items found.

Featured projects

Light in Religion | Intervals

Watch

More info

No items found.

Featured projects

Robert Wun FW24 show

Watch

More info

No items found.

Featured projects

Arma Faces

Watch

More info

No items found.

Featured projects

Audi Q7 VR Experience

Watch

More info

No items found.

Featured projects

Outline Festival 2015

Watch

More info

No items found.

Featured projects

7 Questions to Yourself

Watch

More info

No items found.

Featured projects

Audi A5 | AI vs YOU

Watch

More info

No items found.

Featured projects

Neuland | Berlin

Watch

More info

No items found.

Featured projects

Met Gala

Watch

More info

No items found.

Featured projects

D23 EXPO

Watch

More info

No items found.

Featured projects

BMW 5 Series

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2017

Watch

More info

No items found.

Featured projects

Audi A7

Watch

More info

No items found.

Featured projects

House of Music

Watch

More info

No items found.

Featured projects

Lamborghini Urus

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2018 | Barcelona

Watch

More info

No items found.

Featured projects

Audi Brand Summit

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2018 | New York

Watch

More info

No items found.

Featured projects

Drake's Tour

Watch

More info

No items found.

Featured projects

Manifest | iMapp Bucharest

Watch

More info

No items found.

Featured projects

Loneliness | Borelias Festival of Light

Watch

More info

No items found.

Featured projects

SF Motors

Watch

More info

No items found.

Featured projects

Times Square Edition

Watch

More info

No items found.

Featured projects

Lamborghini Huracán

Watch

More info

No items found.

Featured projects

Trans Studio Theme Park Cibubur

Watch

More info

No items found.

Featured projects

Freedom Has No Boundaries | Berlin Festival of Lights

Watch

More info

No items found.

Featured projects

Mercedes EQC

Watch

More info

No items found.

Featured projects

Cardi B x Offset | BET Awards

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2019

Watch

More info

No items found.

Featured projects

Under Armour

Watch

More info

No items found.

Featured projects

Biicla | "HYPER HOUSE"

Watch

More info

No items found.

Featured projects

Outline Festival 2023

Watch

More info

No items found.

Featured projects

Arma Faces 2

Watch

More info

No items found.

Featured projects

Vivo X21 Launch

Watch

More info

No items found.

Featured projects

BYD Tang Show

Watch

More info

No items found.

Featured projects

BMW X4 China

Watch

More info

No items found.

Featured projects

Mercedes-Benz E-Class

Watch

More info

No items found.

Featured projects

Vivo X20 Launch

Watch

More info

No items found.

Featured projects

Phish Concert | Sphere, Las Vegas

Watch

More info

No items found.

Featured projects

Kaleidoscope | New Star Camp Festival 2024

Watch

More info

No items found.

Featured projects

Tutankhamun: In Search of Eternal Life

Watch

More info

No items found.

Featured projects

Cyberdom

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2024

Watch

More info

No items found.

Featured projects

PUMA Mostro Show | New York

Watch

More info

No items found.

Featured projects

VI Ocean

Watch

More info

No items found.

Featured projects

The Hyperfeeling installation | Balloon Museum

Watch

More info

No items found.

Featured projects

Airscape VR Show | Balloon Museum

Watch

More info

No items found.

Featured projects

AFC Asian Cup 2023 Opening Ceremony

Watch

More info

No items found.

Featured projects

Mater Terrae | Videocitta Rome

Watch

More info

No items found.

Featured projects

BOSS | Milan

Watch

More info

No items found.

Featured projects

Billie Eilish

Watch

More info

No items found.

Featured projects

Dallas Mavericks

Watch

More info

No items found.

Featured projects

AT&T Business Summit

Watch

More info

No items found.

Featured projects

Newton

Watch

More info

No items found.

Featured projects

Hyperdrive

Watch

More info

No items found.

Featured projects

Lamborghini Revuelto

Watch

More info

No items found.

Featured projects

BOSS | Miami

Watch

More info

No items found.

Featured projects

TUTANKAMON

Watch

More info

No items found.

Featured projects

FILA x Phillip Lim Runway Show

Watch

More info

No items found.

Featured projects

The American University in Cairo

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2020

Watch

More info

No items found.

Featured projects

LayerSS

Watch

More info

No items found.

Featured projects

Happn app

Watch

More info

No items found.

Featured projects

Arma Xll

Watch

More info

No items found.

Featured projects

Sila Sveta in Tretyakov Gallery

Watch

More info

No items found.

Featured projects

Genesis G80 & GV80

Watch

More info

No items found.

Featured projects

IN TO

Watch

More info

No items found.

Featured projects

Sila Sveta + Stereotactic for New Star Weekend

Watch

More info

No items found.

Featured projects

Galaxy Unpacked 2021

Watch

More info

No items found.

Featured projects

First Man In Space

Watch

More info

No items found.

Featured projects

Mirror | Intervals

Watch

More info

No items found.

Featured projects

Nissan Formula E experience | Yokohama

Watch

More info

No items found.

Featured projects

David Koma

Watch

More info

No items found.

Featured projects

IN TO TSEH *

Watch

More info

No items found.

Featured projects

Contact

Watch

More info

No items found.

Featured projects

Levitation 2

Watch

More info

No items found.

Featured projects

Ø

Watch

More info

No items found.

Featured projects

NECHTO

Watch

More info

No items found.

Featured projects

Space Ark

Watch

More info

No items found.

Featured projects

HUMAN vs AI

Watch

More info

No items found.

Featured projects

КØНТУР

Watch

More info

No items found.

Featured projects

Sensor

Watch

More info

No items found.

Featured projects

SUGAR (or GEMS)

Watch

More info

No items found.

Featured projects

MTS Digital Cube

Watch

More info

No items found.

Featured projects

FIFA World Cup Qatar

Watch

More info

No items found.

Featured projects

Arbat Advertising

Watch

More info

No items found.

Featured projects

UFO | Signal 2022

Watch

More info

No items found.

Featured projects

AT&T Discovery District

Watch

More info

No items found.

Featured projects

“Beyond” | Lexus LX

Watch

More info

No items found.

Featured projects

Metropolitan

Watch

More info

No items found.

Featured projects

Nissan Lights

Watch

More info

No items found.

Featured projects

Face to Face

Watch

More info

No items found.

Featured projects

The Weeknd

Watch

More info

No items found.

Featured projects

IN TO Polyelab

Watch

More info

Close

Close