Neuland | Berlin

2016

Neuland | Berlin

2016

In December 2016 Sila Sveta had a chance to work in the legendary Kraftwerk Berlin, having created numerous media installations and visual graphics for Neuland — the Mysterium Event.

Today the former power station in Mitte hosts some of the major events taking place in the city, such as Berlin Atonal festival, and also houses techno club Tresor. The project we took part in was the secret party Neuland, which combined music from GusGus (Iceland), experiments with food and drinks by Bompas & Parr (UK), and interactive installations, graphics and lighting design from Sila Sveta.

The development of the project took almost a year and resulted in an extraordinary experience for all sences for each and every of the selected 2000 guests of the night. The grand party was put together thanks to a collaboration of three agencies: Leo Burnett, DREINULL and battleROYAL.

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project team

Art Directors Anton Novosad, Daniil Kutuzov General Producers Alexander Us, Alexey Rozov Producers Sveta Yermolaeva, Anastasia Lepikhova, Denis Astakhov, Nelly Astakhova Creative Director Alexander Us Production Director Vadim Vinogorov Supervisor Vladimir Mischenko Concept Artists Anton Novosad, Philat Matveev Designers Vitaliy Zykov, Alexander Varlamov, Sergey Akulyonok, Oleg Barankin, Madina Fattakhova, Maxim Meshkov, Yaroslav Svyatykh, Anton Nguyen, Dmitriy Vetoshkin, Dmitriy Kan, Alexey Petrovykh, Andrey Flat Production Director Vadim Vinogorov Design Director Ilya Balakin Generative Graphics Stanislav Glazov, Margo Kudrina Lighting Designer Pavel Zmunchila Interactive and light installations Ivan Kabalin Technical Director Dmitriy Petrov, Mursal MamedovVideo Engineers Maxim Tulin, Denis Akopov Filming & Editing Evgeny Arkhipov

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