Vivo X20 Launch

2017

For the grand launch event of the new Vivo X20 smartphone Sila Sveta produced CG content for the projection mapping show on the Great Wall of China.

It was the first time when we worked on such type of multimedia show in China and we indisputably got lucky with the venue. Sila Sveta team produced CG content for a massive projection mapping spectacle on the main structure of Juyong Pass — an important historical site and one of the three great mountain passes of the Great Wall of China.

The projection show consisted of two parts: the first one marked the opening of the event and featured some of the traditional Chinese arts, reimagined in a digital way. The second piece was created for the key part of the evening, namely the smartfone reveal moment — it presented the design and key features of the new Vivo X20 and set the tone for the rest of the presentation.

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project team

Art Director Polina Sukhanova Producer Anastasia Lepikhova Creative Director Alexander Us Executive Producers Alexey Rozov, Alexander Us Supervisor Denis Sidorenko Concept Artist Elizaveta Romanova CG Artists Zoya Kharakoz, Ilya Samokhvalov, Darya Shurkina, Inna Savina, Madina Fattakhova, Vitaly Zykov, Yaroslav Svyatykh

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