The immersive multimedia exhibition ART+ offers a unique opportunity to experience paintings as the great masters of the past might have imagined them. After all, in their minds, the world likely never stood still — it moved, breathed, and transformed before their eyes. Artificial intelligence opens the door to this hidden reality, allowing us to step inside the canvas and witness images come to life, light sliding across forms, and art gaining a new dimension.
Awards
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ART+ is a journey through artistic styles, where AI reimagines classical masterpieces and immerses viewers in the spirit of each defining era — from Gothic and Renaissance to Baroque, Rococo, Art Nouveau, and the Avant-Garde.
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The exhibition unfolds across five distinct halls, each reflecting a particular stage in our evolving relationship with art:
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A key highlight is the interactive neural mirror, which transforms spectators into part of artistic imagery from various eras. Today’s AI responds almost instantly to human movement — a principle at the core of the mirror’s operation. It processes the viewer’s image in real time, guided by a specific prompt. The result is a high-quality, controllable generative video that seamlessly integrates the visitor into the content itself.
Each space is accompanied by audio content. In the 360° hall, the music was composed with the help of AI to create a unified "neuro-context," where sound and visuals merge into a cohesive atmosphere. This enhances immersion, placing the audience at the intersection of eras.
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Presented in an edutainment format, ART+ explores the evolution of art through dynamic imagery. “In ART+, the AI is not just a tool for generating images — it’s a true co-author, engaging in a dialogue with the great artists of the past. Technology here doesn’t replace the artist; it becomes a new creative instrument — one that reveals unexpected dimensions of art and reimagines it through the lens of the future,” says Anna Brindyukova, Creative Director at SILA SVETA.
The exhibition took four months to produce, involving intensive R&D, testing of generative algorithms, and adaptation to unconventional formats. One of the main challenges was working with ultra-high resolutions and non-standard display surfaces, where even minor edits often required a complete rebuild. AI was applied in previously unexplored ways, and each image, when necessary, was created from scratch, reimagined with an entirely new visual layer.
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Reviews
project team
Creative Director Anna Brindyukova Executive Producers Alexander Us, Alexey Rozov Producer Sam Shapiro Production Director Denis Sidorenko Production Director Assistant Elena Zaychenko Art DirectorVsevolod Kanishchev, Sergey Akulyonok Supervisor David Moshashvili Concept Artists Anna Zakharova, Tatiana Kazakova Graphic Designer Dinara Akhmetova CG Artists Alexander Karelin, Andrey Osokin, David Moshashvili, Ivan Maximov, Madina Ayupova, Natalie Elnitskaya, Sergey Akulyonok, Sergey Gorokhov, Victor Mescheryakov, Zoya Kharakoz AI Artists Vsevolod Taran, Vsevolod Kanishchev Media Artists Elizaveta Yushchenko, Evgenii Shevchenko Technical Director Anton Savin Civil Engineer Valeriy Zuzin Development Engineers Alexander Katsev, Egor Konovalov, Marsel Mufaharov Video Engineer Andrey Martintsov Installation supervision Sergey Zakharov Installation Team Dmitry Lobov, Evgeny Ivashchenko, Kirill Sanaev Marketing & PR Director Asya Ibragimova PR Manager Nelly Garipova Content Producer & SMM Danil Sapsay IT Support Nikolay Chebotarev, Alexander Romashkin, Alexey Kulik, Dmitriy Kraitor, Pavel Svetogorov Video Evgeny Arkhipov Photo Rustam Shagimordanov Dancer Mi Vu Special Thanks Tata Karapetian, Karina Agadzhanova and the Luminar team