Our 2019 ended with an exciting project – the first collaboration with the legendary studio Bureau Betak accounted for major fashion shows across the world. Sila Sveta created digital content for the premiere of the new Fila x Phillip Lim collection in Shanghai.
We designed the 3D logo for Fila x Phillip Lim and the visuals for the main screen. The digital environment for the show was inspired by the tie-dye print that was one of the themes of the collection and the images of Shanghai where the show took place. We also created abstract art that was based on the color palettes of the clothes.
Apart from that, the visuals included the stylized live video of the show streamed in real-time. We used Notch software to apply filters to the live footage. This way, the audience saw the real fashion show simultaneously with the digitally manipulated version of it on the screen.